Kevin Bennett Logotype2020
Along with the full logotype, I created a monogram he could use as a stamp.
︎︎︎ PROCESS ︎︎︎
I began by collecting a wide range of different visual references of mid-century American culture that Kevin was drawn to in his work.
Initial concepts were inspired by the bold typography of mid-century advertisements, as well as script fonts used in car logos.
I presented Kevin with these four options, of which he was most drawn to the more geometric style. He mentioned that he enjoyed the style of vintage car logos.
The final logotype is tall and bold with flowing unified letters, creating a strong and elegant form with mid-century inspirations and a modern sensibilty.