Beyond Shields Branding

2020
Logo and Branding for Beyond Shields
Beyond Shields offers personalized face shields that protect the wearer while allowing them to express their identity.







︎︎︎ PROCESS ︎︎︎




The initial target demographic of the face masks was tattoo artists. Their work relies heavily on personal identity and visual branding and they work closely with clients, making them a likely early-adopter of personalized face shields.



To begin - I created moodboard of the two spaces Beyond Shields was trying to bridge: the aesthetically rich world of tattoos and the sterile world of medical equipement.

The brand of Beyond Shields lay somewhere between these two extremes.




The messaging of BeyondShields is all about identity and personality.

I began collecting logos with character and examples of bold and solid type with personality.


These moodboards served as a jumping off point with the client.





During our discussion, the client expressed that he liked the overall direction but wanted to make sure the logo felt trustworthy and not too whimsical. Based on that feedback, I created this final moodboard and began sketching.



After playing around with various typographic possibilities and creating a multitude of faces with varying levels of abstraction, I arrived at a face shield icon that had a nice balance of simplicity, friendliness, and felt relatable.




I then moved into the digital realm to create a finalized logo and logotype.