BZgoodness Brand Identity


focus: branding + illustration
timeline: 4 weeks




BZgoodness is a small online business that creates apparel and accessories to enhance the babywearing experience. Their products include babywearing hoodies, coats & jacket inserts.

They came to me to create a strong visual identity that communicated their useful and nurturing product for babywearing parents and families.

etsy shop | twitter

original sketch
final brandmark


The ladybug is a reference to their signature product: The Lovebug, a babywearing coat insert featuring a ladybug design on the front with a heart as one of the dots.


full logotype variations


social media banner



business cards




twitter and etsy 




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